New Product Reviews: Wheat-Free Pancakes, Flax Sprinkles and More

With over 40,000 products in the average supermarket, people don't have time (or the money) to test
every product on the shelves - so we do it for you! (Points system explained below the products!)

Each week we will post the latest reviews and I hope you will log in to see what's hot...and what's not!

Click to watch Phil Lempert's new product reviews

Van's Wheat Free Homestyle Pancakes
Taste Value
Health Ingredients Prep Appearance Packaging Sustainability Total
28
18

13
13
5
5
4
0 86

np_vans.jpgThis product is a HIT!
This is one of those products that will make celiacs overjoyed! Van's wheat and gluten free microwave pancakes are easy to cook - just 25 seconds for one pancake - and it is one of the lightest and fluffiest pancakes. Made with brown rice flour, Van's tests every batch for the presence of gluten. Retails for $3.29.

Van's International Foods
Vernon, CA
323 585 5581
www.vansfoods.com



Currant C Black Currant Blueberry Nectar
Taste Value
Health Ingredients Prep Appearance Packaging Sustainability Total
27
17

12
15
5
5
5
2
88

np_currant.jpgThis product is a HIT!
Remember your first marketing course? You'll need it to figure this out - on the front of the label it says blackcurrants have twice the antioxidants of blueberries, but the flavor is blueberry nectar and the second ingredient is blueberry juice -so make our life easy by putting on the label many antioxidants there are in a serving... Getting past all that, the aroma and flavor of CurrantC is terrific, but read the label carefully as it is only 61% juice and has 70 g of sugar in this one bottle. Retails for $3.99.

Currant Company, LLC
Staatsburg, NY
800 CurrantC
www.CurrantC.com



Flax USA Flax Sprinkles
Taste Value
Health Ingredients Prep Appearance Packaging Sustainability Total
30
18

15
15
5
5
5
0 93

np_flax.jpgThis product is a HIT!
We all know that flax is good for us and what I love about Flax USA Sprinkles is that they actually use a much finer grind, which makes it easier and more palatable to add to cereals, juices and smoothies and even sprinkle on ice cream. 2 tablespoons contains 2,700 mg of omega 3s and 4 grams of dietary fiber. Retails for $6.00.

Flax USA, Inc
Goodrich, ND
866 352 9872
www.flaxusa.com



Kettle Brand Chips Spicy Thai Ginger with Attitude
Taste Value
Health Ingredients Prep Appearance Packaging Sustainability Total
30
19

14
15
5
5
5
1
94

np_kettlethaiginger.jpgThis product is a HIT!
Kettle does it again with yet another flavor that stands out - Spicy Thai Ginger with Attitude is exactly that. All natural with a great balance of garlic, jalepeno, ginger, thai, onion, habanero, cayenne and white pepper - this recipe really does the trick! This chip is not for dipping... anything that would mask the flavor and spiciness would be a mistake. Retails for $2.99.

Kettle Foods, Inc
Salem, OR
888 453 8853
www.kettlefoods.com



Sara Lee Heart Healthy Wheat Hamburger Buns
Taste Value
Health Ingredients Prep Appearance Packaging Sustainability Total
25
16

13
12
5
5
5
0 81

np_saraleebuns.jpgSummer means BBQ and that means hamburger and hot dog rolls... Sara Lee's new whole grain soft and smooth rolls are an almost perfect addition. I love the fact that we are consuming more and more whole grains - and folks like Sara Lee are using better recipes that taste almost like white bread... But what is with the High Fructose Corn Syrup? Retails for $2.99 - $3.29.

SaraLee Downers
Grove, IL
800 889 3556
www.saralee.com




Phil taste-tests and judges each product based on the following 8 criteria:

1. Taste (30 points): the most important attribute of any food
2. Value (20 points): is it worth it?
3. Health (15 points): based off the nutritional information, is it nutritionally balanced?
4. Ingredients (15 points): what's in it, how natural is it?
5. Preparation (5 points): when applicable, how accurate or good are the directions *
6. Appearance (5 points): is it appetizing and does it resemble its photo or description
7. Packaging (5 points): Is it appropriate for the product and does it have any benefits such as resealability, added freshness, better storage, etc.
8. Sustainability (5 Points): is the packaging biodegradable, is it wasteful, is the company endeavoring to offset their carbon footprint?

*products that do not have any preparation will have the full value of these points included in their total score.

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