Everyone loves to save money, and since the average American goes grocery shopping a little more than twice a week, there is no better place to start looking for those extra dollars.

You already know that you should have a list prepared before you head to the store (those shoppers save an estimated 25% on their shopping bill by eliminating impulse purchases) and bring those coupons (which now have an average face value of almost a dollar), but what you may not know is that WHERE in the store you shop may also make a difference.

Today every retailer seems to be selling groceries, and why not? We buy foodstuffs more often than any other category of goods and therefore so is the likelihood of us visiting a particular store more often. And when we are there...if the merchandising is doing its job, we will buy more items than we planned to and that leads to extra profits for the store. As a result, there is a battle going on between warehouse clubs, supercenters, drug chains and our traditional supermarkets to entice us to their stores and purchase our groceries at their check stand.

Watch the segment from TODAY

Here are a few tips that can turn your next shopping trip into a windfall.