New Product Reviews

With over 40,000 products in the average supermarket, people don't have time (or the money) to test every product on the shelves – so we do it for you!

Each week we will post the latest reviews and I hope you will log in to see what’s hot…and what’s not!

Click to watch Phil Lempert's new products video


Our ratings have evolved!

More of our readers and viewers are concerned about the impact on our environment and of course the effect on agriculture. So, it’s time for SupermarketGuru to meet that need and to take into account the important effect the entire chain of food production is having on our planet and ourselves.

As of this week we are changing our New Product evaluation scoring : adding 5 points for sustainability and subtracting 5 points from preparation; total possible score remains at 100 points.

Phil taste-tests and judges each product based on the following 8 criteria:

1. (30 points) Taste: the most important attribute of any food

2. (20 points) Value: is it worth it?

3. (15 points) Health: based off the nutritional information, is it nutritionally balanced?

4. (15 points) Ingredients: what's in it, how natural is it?

5. (5 points) Preparation: when applicable, how accurate or good are the directions *

6. (5 points) Appearance: is it appetizing and does it resemble its photo or description

7. (5 points) Packaging: Is it appropriate for the product and does it have any benefits such as resealability, added freshness, better storage, etc.

8. (5 Points) Sustainability: is the packaging biodegradable, is it wasteful, is the company endeavoring to offset their carbon footprint?

* products that do not have any preparation will have the full value of these points included in their total score

aMaMa: Vege ‘Yo’ Butternut Squash Flavor
Taste Value Health Ingredients Prep Sustainability Appearance Packaging Total
29
18
13
15
n/a 5
2
4
5 91

np_100908_yo.jpgThis product is a HIT!

Last year, we ate over 3.5 billion dollars of yogurt just here in the U.S., and many food pundits predict that that is just the beginning of the yogurt boom. We are starting to see more innovative yogurt products on the supermarket shelves. Vege ‘Yo’ is one of those – and is focusing on the flavors of … vegetables! The butternut squash flavor tastes great and has a good balance between the flavor of the vegetable and the yogurt itself. I applaud that this company actually lists the active live cultures. In fact, this is one great product. My only complaint is the consistency of the yogurt itself which is a little too thin. Another great thing about this product is the fact that even though it’s not a low fat product it only contains 3 g of fat. One last note to the company: redesign the package. This great product is hiding itself behind a bland, unappealing façade!

Retails for about $1.50.

aMaMa Ltd
Romulus, NY
315 585 6220
amama.com




Kultrun: Chilean Olive Oil with Merken

Taste Value Health Ingredients Prep Sustainability Appearance Packaging Total
21
18
15
12
n/a 5
3
4
5 83

np_100908_kultrun.jpgMerken? Otherwise known as the "Goat’s Horn", which is a flavor combination of smoky (similar to chipotle) and hot chili pepper. I love infused olive oils (when they’re done right). The idea of this extra virgin olive oil is great. This product has a nice, aroma coming from the spice. However, I have two big issues with this product: the first is that in order to properly disperse the spices you need a whole lotta shaking, and the second is that the olive flavor actually drowns the flavor of the spice.

Retails for around $10.

Zocalo Gourmet
Seattle, WA
562 556 1671
zocalogourmet.com




Orville Redenbacher’s: Lime and Salt Flavor Popcorn

Taste Value Health Ingredients Prep Sustainability Appearance Packaging Total
30
20
12
13
n/a 5
2
5
5 92

np_100908_popcorn.jpgThis product is a HIT!

Who doesn’t love popcorn – and let’s not forget that popcorn is a whole grain, so it’s also good for you. Over the years, some strange popcorn flavors have appeared on the supermarket shelves, only to disappear just as quickly. Let’s face it, they were awful. Orville Redenbacher has got it right this time and this lime-flavored, mildly salted popcorn is fabulous. My only complaint about this product is the use of palm oil, and the 15g total fat per serving , which includes 7 g of saturated fat. Okay, my only TWO complaints about this product!

Retails for $2.69 for 10 bags.

ConAgra Foods, Inc.
Omaha, NE
800 243 0303
orville.com




Green Giant Valley Fresh Steamers: Broccoli and Cheese Sauce

Taste Value Health Ingredients Prep Sustainability Appearance Packaging Total
26
17
12
12
n/a 4
1
5
2 79

np_100908_steamer.jpgSurprisingly enough, the taste of this "Broccoli and Cheese Sauce" from Green Giant is delicious and surprisingly lower in fat than you might think, at just 4.5 grams for the whole bag. The recipe for the sauce includes a variety of cheeses and oils to make sure it stays fluid instead of congealing. Although the bag cooks the product perfectly in the microwave, it is a cumbersome and messy package, unlike a lot of the steamer products out there.

Retails for $2.39.

General Mills Sales, Inc.
Minneapolis, MN
800 754 3381
greengiant.com




Hola Fruta: Pure Fruit Sherbet Margarita Flavor

Taste Value Health Ingredients Prep Sustainability Appearance Packaging Total
26
19
15
14
n/a 5
3
5
5 92

np_100908_hola.jpg This product is a HIT!

I grew up in an Italian town in New Jersey where the local hang-out was Jackie’s Lemon Ice - so I’m prejudiced – I like light-tasting, flavorful desserts. Hola Fruta Margarita is exactly that (but no Tequila here). Even though it’s a milk-based product it’s much closer to a sorbet than a gelato. The thing to note here is that this product appears to have a strong Spanish heritage, but it is actually made in Cleveland.

Retails for $3.99.

Pierre’s Ice Cream Company
Cleveland, OH
216 432 1144
holafruta.com





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