"Outsmart" the supermarket: Tip 8
8. Enter contests without buying the product.
Winning a free trip to Hawaii is especially appealing midwinter. And even though the package says in very small type that you don't have to buy the product to enter, you feel your chances have to be better if you do. Wrong! State regulations on contests are very strict and prohibit companies from showing a preference toward purchasers. If the contest appeals to you, but the product doesn't, don't buy it. But do enter the contest. Your chances are just as good, and you haven't bought a product you'll never use.
Top 10 Ways to Outsmart the "Super" Marketers
- Shop around for cheese
- Pay attention to package sizes
- Don't be fooled by "New" or "New and Improved"
- Check the calories
- Don't trust "tastes great!" claims
- Read the nutritional label (not the brand)
- Think twice about rebates
- Enter contests without buying the product
- Don't believe the scanner
- Don't go shopping when you're hungry or cranky
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