Healthy Choice brand started it, and everyone else followed. Now there are dozens of brands containing the word "healthy." Under new label regulations, brands and products can't incorporate the word healthy into their brand name. But the brands that were on the shelves before the regulations were enacted are "grandfathered" and can continue to use the word. Some brands are more healthful than others. Always read both the nutritional label and the ingredients list, and judge for yourself how healthful the product is.