Don't be fooled by "New," "New and Improved" which can mean the product has just come out or has been made better -- or it can mean a new color, new flavor, or just a tweak in the formula. There is no word more coveted than "new" for a product on the supermarket shelf. The government knows this, so it limits use of the word on labels and packaging to six months. You probably won't be able to tell if the "New and Improved" label is true, unless you can find an old one to compare it with. Check the ingredients and the nutritional data.