How to Save Money at the Supermarket: Tip #4
One of the best ways to save money at the supermarket is to be aware of marketing strategies used to encourage you to buy more and spend more. Every week for the next couple months, I’ll be posting a new tactic you should look out for the next time you’re at the grocery store.
Tip #4: Shelves change constantly. Supermarkets will often rearrange shelves, making shoppers search for their regular staple items (typically ketchup, mayonnaise, etc) and we then wind up discovering (and buying) new products in the old, familiar locations.
More in this series from Phil Lempert
Get more information at Today on iVillage.
Tip #4: Shelves change constantly. Supermarkets will often rearrange shelves, making shoppers search for their regular staple items (typically ketchup, mayonnaise, etc) and we then wind up discovering (and buying) new products in the old, familiar locations.
More in this series from Phil Lempert
Get more information at Today on iVillage.
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This can be a bad, or GOOD thing, though. While yes, we need to pay attention to what we're buying, this marketing strategy works to a consumer benefit as well. If we are so entrenched in the one brand we typically buy, we might not be taking the time in our hurried lives to see what else is available. By the stores rearranging the shelves, this makes us aware of what else is available. Maybe something that costs the same but with no trans fats, for example.
My town may be the odd one out. our grocery store (the one i mainly shop at) hardly EVER changes the shelves locations.
That annoys me. Recently they stuck my dogs dog food on the top shelf and now I can't reach it. I rather climb on the shelves to reach it then buy another brand! Maybe they should think about that. I know I "could" hurt myself but, they should honestly think that not all of us are 6ft tall. Plus my Mom likes to "get to know" our store and comes home very mad when she goes in and they move stuff. She rants for an hr about how she couldnt find this or that and had to ask the workers 10 times where stuff was moved to.